In order to be effective in realising the Foundation’s goals and
objectives, specific Key Result Areas are
identified in order for the Foundation and stakeholders to monitor its
progress:
Production
Distribution
Education
Communication
Production
1.
Effective partnerships with the best and creative
people in the industry for the quality development and production of children’s
TV programmes and related audiovisual media
2.
Efficient and equitable production of quality and
creative children’s TV programmes and related audiovisual media
3.
Effective analysis on feasibility of proposals for
the production of children’s TV programmes and related audiovisual media
4.
Adherence to ethical and qualitative guidelines
and standards in production
5.
Effective budget controls and prudent cost
effective measures are exercised at all times without compromising on quality
in production
6.
Consistent development of programmes that are of
quality and impart value to targeted audiences.
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Distribution
1. Efficient marketing of TV programmes and
related audiovisual media and with equitable pricing structures
2. Progressive and effective marketing
strategies, with a focused objective of reaching to appropriate target
audience, specifically to Malaysian children.
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1. To finance the foundation’s operations:
a) Efficient management of funds according to
all relevant accounting, auditing standards and regulations
b) Adherence to funding policies.
2. To finance development and production of children’s
TV programmes and related audiovisual media:
a) Accountability and transparency in
execution of established development and production financing guidelines with
all parties
b) Compliance to budgetary controls at all
times in all projects
c) Relevance of programmes and projects,
either initiated by the foundation or in partnership, i.e. they will ultimately
benefit the overall development and experience of Malaysian children
d) Adequacy of funds allocated and provided
for the effective development and production financing.
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Education
1. Ensure all programmes, projects and
research initiatives remain faithful to the foundation’s vision of benefiting
Malaysian children with respect to their overall development and wholesome
growth as future citizens
2. Ensure all programmes and projects promote
Malaysian values of cultural diversity, social harmony and tolerance, exemplary
living skills and national integration
3. Ensure adequate financial provisions with
effective funding guidelines for the establishment of scholarships and
educational grants beneficial to the future development of children.
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Communication
1. Ensure good relations with all relevant
media organisations, potential sponsors, stakeholders and business partners of
the foundation
3. Ensure clear and transparent communications
with all stakeholders and business partners of the foundation
4. Ensure promotional events and activities
effectively market all TV programmes and related audiovisual media of the
foundation
5. Promote the foundation in the context of an
innovative, creative, responsible and quality organisation that consistently
focus on the quality development and growth of Malaysian children
6. Ensure consistent and effective awareness
programmes and initiatives are planned and organised to advocate for the
development, production and consistent broadcasting of creative and quality
children’s television programmes and related audiovisual media
7. To be representative and participative in
all relevant events (nationally and internationally) relevant to the
development and growth of children.
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